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Improving Core Web Vitals with Next.js
LCP, INP, and CLS explained in plain language—and the Next.js patterns that help marketing and product sites score well.
by Div Tag Studios Team — Web Performance
9 min read
Google uses Core Web Vitals as a quality signal. Slow sites lose rankings and users. Next.js gives you built-in levers—but you still have to use them correctly.
Quick wins
- Use next/image for responsive, lazy-loaded images
- Prefer static or server rendering for above-the-fold content
- Avoid layout shift: reserve space for fonts, images, and embeds
- Split client JavaScript—do not hydrate what does not need interactivity
